JCPenney’s CEO Is Done Chasing New Customers. ‘We Are Loving Those Who Love Us.’

The WSJ (April, 2022) reports that "JCPenney’s new chief executive isn’t trying to win new customers or court younger, hipper buyers. Instead Marc Rosen hopes to revive the 120-year-old retailer by focusing on those who already shop there: budget-conscious American families." IMO the article describes good and bad strategies.