Tuesday, July 12, 2022

Peloton to Stop Making Bikes Itself

"Peloton Interactive Inc. PTON 2.41% will outsource all manufacturing of its stationary bikes and treadmills as the money-losing maker of connected fitness equipment races to overhaul its business model."

Sharon Terlep, WSJ, July 2020.

D0 economies of scale, specialized investments, and contracting costs suggest that outsourcing or in-sourcing is the best way to acquire bikes and treadmills?


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